Search Marketing

Search Engine Marketing & Optimization

Enhanced Search Engine Optimization • Pay-Per-Click Advertising Campaigns

 


To achieve the desired organic search results, IGM can execute and monitor the following SEO strategies on a monthly basis:

  • Competitive Link Analysi
  • 
Content Analysis
  • 
Content Development
  • 
Directory Analysis
  • 
Free Link Submissions
  • 
Index Analysis
  • 
Keyword Evaluation
  • Local Search Audit
  • 
Meta Tag Maintenance
  • 
Press Release Optimization & Distribution
  • 
XML Site Map Update
  • Analytics and Reporting

Maintaining a top ranking requires constant monitoring and rework. Through this service, IGM works to maintain search engine ranking gains while providing you access to near real-time website statistical tracking and analysis data.

SEO Benefits & Deliverables

  • SEO Strategy Document
  • Comprehensive Analysis of each Major Competitor’s SEO Strategies
  • Finalized Target Keyword/Phrase List
  • Creation of Optimized Meta-tag Content
  • Target the Top Pages on the Website for SEO
  • Creation of Optimized Page Content
  • Link Popularity Development Recommendations
  • Benchmark of Current Rankings
  • Submission to the Most Popular Search Engines and Directories
  • Increased Rankings

Pay-Per-Click Advertising

IGM can also deploy various Search Engine Marketing (SEM) strategies using Google Adwords to drive immediate traffic to the new Website, including use of the following:

SEM: Google Adwords Pay-Per-Click Marketing

  • Reaches the right customer at the right tim
  • Comprehensive reach and targeting
  • Performance based pricing
  • Target individual groups and interests including:
  • Geo-targeting regions with high interest for your destination markets
  • Competing targets – target keywords around competing markets/tour operators
  • Tracking: campaign will be tracked against performance indicators
    Spend – Clicks – Searches – Conversions (Request for Information)

Display Network

  • Cost effectively reaching the right audience
  • Reach, pricing and measurement similar to SEM
  • Run text ads and/or banner ads with multiple targeting options on sites our types of customers are visiting
  • Tracking: campaign will be tracked against the same performance indicators

Google ReMarketing

  • Remain top of mind after your site visitors leave your website
  • Reach, pricing and measurement similar to SEM
  • ReMarketing will embed a cookie on your user’s computer. When this particular user visits a website we have selected as a ReMarketing partner, your banner ad will appear automatically.
  • Run banner ads with multiple targeting options on sites our types of customers are visiting
  • Tracking: campaign will be tracked against the same performance indicators

PPC Benefits & Deliverables

  • PPC Strategy Document
  • Comprehensive Analysis of each Major Competitor’s PPC Strategies
  • Finalized Target Keyword/Phrase List
  • Creation of Ad Copy and Banner Ads
  • Campaign Creation within Google Adwords
  • Ongoing Bid Management
    Immediate Rankings
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