Search Engine Marketing & Optimization
Enhanced Search Engine Optimization • Pay-Per-Click Advertising Campaigns
To achieve the desired organic search results, IGM can execute and monitor the following SEO strategies on a monthly basis:
- Competitive Link Analysi
- Content Analysis
- Content Development
- Directory Analysis
- Free Link Submissions
- Index Analysis
- Keyword Evaluation
- Local Search Audit
- Meta Tag Maintenance
- Press Release Optimization & Distribution
- XML Site Map Update
- Analytics and Reporting
Maintaining a top ranking requires constant monitoring and rework. Through this service, IGM works to maintain search engine ranking gains while providing you access to near real-time website statistical tracking and analysis data.
SEO Benefits & Deliverables
- SEO Strategy Document
- Comprehensive Analysis of each Major Competitor’s SEO Strategies
- Finalized Target Keyword/Phrase List
- Creation of Optimized Meta-tag Content
- Target the Top Pages on the Website for SEO
- Creation of Optimized Page Content
- Link Popularity Development Recommendations
- Benchmark of Current Rankings
- Submission to the Most Popular Search Engines and Directories
- Increased Rankings
Pay-Per-Click Advertising
IGM can also deploy various Search Engine Marketing (SEM) strategies using Google Adwords to drive immediate traffic to the new Website, including use of the following:
SEM: Google Adwords Pay-Per-Click Marketing
- Reaches the right customer at the right tim
- Comprehensive reach and targeting
- Performance based pricing
- Target individual groups and interests including:
- Geo-targeting regions with high interest for your destination markets
- Competing targets – target keywords around competing markets/tour operators
- Tracking: campaign will be tracked against performance indicators
Spend – Clicks – Searches – Conversions (Request for Information)
Display Network
- Cost effectively reaching the right audience
- Reach, pricing and measurement similar to SEM
- Run text ads and/or banner ads with multiple targeting options on sites our types of customers are visiting
- Tracking: campaign will be tracked against the same performance indicators
Google ReMarketing
- Remain top of mind after your site visitors leave your website
- Reach, pricing and measurement similar to SEM
- ReMarketing will embed a cookie on your user’s computer. When this particular user visits a website we have selected as a ReMarketing partner, your banner ad will appear automatically.
- Run banner ads with multiple targeting options on sites our types of customers are visiting
- Tracking: campaign will be tracked against the same performance indicators
PPC Benefits & Deliverables
- PPC Strategy Document
- Comprehensive Analysis of each Major Competitor’s PPC Strategies
- Finalized Target Keyword/Phrase List
- Creation of Ad Copy and Banner Ads
- Campaign Creation within Google Adwords
- Ongoing Bid Management
Immediate Rankings