Golf Marketing Consulting
Plan Development • Implementation • Execution • Follow-through
Whether you need a multi-year roadmap, an annual strategy, or seasonal initiatives, our customized consulting and marketing management programs deliver measurable results. At Impact Golf Marketing, we don’t believe in cookie-cutter solutions. Our team works alongside you at every stage—from strategy development to execution and follow-through—to maximize your marketing dollars and achieve your goals.
Your Roadmap to Success
Value • Innovation • Growth
The foundation of every successful marketing plan is understanding—your audience, your facility, your competition, your market, and your past performance. At IGM, we start by asking these key questions:
Where do you want to go?
What story do you want to tell?
Armed with insights from in-depth research, market analysis, and your vision, we build a plan designed to drive growth and long-term value.
The Marketing Plan Essentials
Our golf tourism marketing program includes all the critical components to guide your business forward:
• Mission Statement/Executive Statement
• Market Summary and Market Demographics
• Target Market Research and Target Market Forecast
• Market Needs and Potential for Growth
• S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities and Threats)
• Competitive Survey
• Marketing Objectives and Financial Goals
• Determination of Business Segments (What makes up your package business and play?)
• Strategies to Drive Revenue (Advertising, eMarketing, Direct Mail, Loyalty Marketing, Interactive, Pricing, etc.)
• Financial Review and Break-Even Analysis
• Marketing Expense Budget and Line-item Explanations
• Sales by Category Forecast
• Monthly Implementation Milestones
• Marketing Organization and Areas of Responsibility
• Contingency Planning
• Collateral Material Review
• Return on Investment Reporting
Implementation & Follow-Through
Hands-On Execution & Real-Time Adjustments
Execution is where strategy meets action. IGM collaborates with your team to bring plans to life, ensuring every person involved understands their role in achieving success. Through regular communication, performance monitoring, and detailed reporting, we adjust and optimize your campaigns to keep you ahead of the competition.
Here’s how we do it:
- Identify and train key personnel for on-site management.
- Establish regular reporting to track performance and ensure accountability.
- Provide actionable insights and recommendations to refine strategies.
- Deliver results-focused reporting to management, highlighting successes and opportunities for improvement.
Our preferred method for ensuring all strategies are in place and working is to talk regularly with those involved in the marketing process. IGM has a series of reports that are to be completed on a pre-established schedule. These monitoring reports will tell us all that we need to know regarding the marketing process. IGM will in-turn report to management its findings, results and recommendations regarding all implemented programs.
Get started today! Contact Impact Golf Marketing HERE or call 336.889.4206.