Social Media Marketing Can Be Overwhelming.
Especially when you have no time to devote to it. Businesses are connecting everyday with their customers using social media. The power of Facebook, Twitter, YouTube, Google+, Pinterest and Instagram to name a few, only grows more every day and, if you aren’t in the game, you are missing out on the enormous reach of these social and viral networking sites. If you want to jump in the game but not sure where to start, IGM has your back.
You Need a Partner.
IGM works with you to leverage the power of social media to drive measurable results. We can bring all your social media platforms together in one space and execute a strategic plan complete with creative posts to stir conversation, build relationships and take your content viral. It’s not just enough to get “likes” and “followers” and it’s not enough to post “The weather is perfect so come play golf”. We understand that it is difficult to manage social media efforts, as well as to know if what you are publishing is engaging your fans. To fully maximize social media you have to build a connection. Let us make all this extremely easy by managing the process for you. Read on for the various ways IGM can make social media marketing work for you.
One Who Can Accomplish Great Things!
• Build greater awareness
• Increase the number of passionate locals/followers who will share your content
• Encourage people to purchase
• Highlight the unique aspects of your product
• Drive qualified traffic back to the website
• Increase your share of voice amongst your competition online
This is How We Do It.
Content Management & Posting Services
Strategy by Channel. Each social media platform is different, and so are their audiences and how they behave. IGM will provide specific recommendations for using Twitter, Facebook, Instagram and more, including how often to post and the types of content our experience shows performs best.
A Multi-Platform Approach. By now most people and companies have a Facebook and Twitter page. However, we continue to hear how difficult it is to manage the postings, much less publish content that will engage fans. That is where we come in. IGM offers a multi-platform approach to manage all of your social sites at once and schedule creative commentary designed to fully engage your fans. That’s right! We’ll provide all of the creative posts to get your followers sharing your content. This unique program is offered in 3, 6 and 12 month segments and will be customized to fit your social media goals.
Posts That Engage Fans & Followers. Looking for a unique content campaign that not only excites your followers but ultimately gets them to your facilities? Content units are the types of content IGM recommends posting on social media. It’s important to vary the content to keep your audience engaged. You can’t afford to have your social networks penalize your organic reach because of repetition or lack of engagement.
Some key content suggestions include linking back to the website in most, if not all posts; focusing on photography whenever possible, especially user-generated images; including content about your facilities in general, accompanied by captivating photography.
Video is Big and Growing by the Day! Facts prove the use of video throughout your social media encourages more clicks and more social interaction. We offer a high-quality, low-budget video solution to shoot and produce short video clips that can be used throughout your social marketing plans, as well as on your website. Think customer testimonials, group leader advice, tips from your pro, funny takes on what to pack for your golf trip, how to play the course, how not to hit on the beverage cart staff…you get the idea! Remember, 91% of US Adults have their mobile device within reach 24/7. Mobile content is a necessity and video is the way to grab attention in a hectic world on the go. Put video to work for you. Ask us about this exciting program to drive social media interest and sharing.
Social Media Advertising Campaigns. Like Google with unique advantages, Facebook has its own version of Google AdWords that allows companies to target advertising based on Facebook user interests. The professionals at IGM can assist you in setting up and executing a successful social network ad campaign. This system is perfect for those with limited budgets as there are very few facilities using this medium to attract more customers. Less competition online means greater chance of being seen. Utilize this unique new feature to drive results and increase your fan base and followers!
This is How You Know It’s Working
It’s all in the reporting.
Individual posts will be tracked based on channel engagement (Likes, Retweets, etc.), traffic driven to the site, and conversions from that traffic. IGM looks for correlations between these metrics to determine the best way to adjust content and increase conversions. Content units or categories will be similarly measured.
Throughout the campaign IGM will provide monthly summary reports that cover engagement on your platforms, growth in your followings, referral traffic sent to the website, plus your most popular posts for the week and what we can learn from them.
Get Started Today!
Talk Social Media Marketing with Impact Golf Marketing HERE or call us at 336.889.4206.